The American Coatings Association (ACA) has announced that Dr. Danny C. Rich, manager of Sun Chemical Corporation’s Color Research Laboratory, will deliver the Mattiello Memorial Lecture at its CoatingsTech Conference, March 9-11, 2015, at the Marriott Louisville Downtown in Louisville, Ky. The CoatingsTech Conference is the coatings industry’s leading technical event, and will embrace the theme, “Innovation! Infrastructure! Efficiency!”

Dr. Rich has managed the Color Research Laboratory at Sun Chemical since 1998, focusing on research and technology assessment in color measurement, color management, and color matching in graphic arts and printing. Prior to joining Sun Chemical, he worked for Datacolor International, managing its advanced colorimetry and metrology, and developing new technology for color machine vision, coatings, plastics, and ink formulation and instrument metrology.

With nine patents already, Dr. Rich has filed six additional patents on the communication of packaging color and design from conceptualization through converting and characterization of graphic reproduction materials. He has a B.S. in Physics from the University of Idaho, an M.S. in Physics from Virginia Polytechnic Institute & State University, and a Ph.D. in Chemistry (Color Science) from Rensselaer Polytechnic Institute.

Dr. Rich has been recognized with numerous awards and honors. He received the 2012 Printing Industries of America (PIA) Robert F. Reed Technology Medal, as well as the 2008 Technical Achievement Medal from the National Association of Printing Ink Manufacturers. He is also the recipient of a Thomas Alva Edison Award from the Research and Development Council of New Jersey in 2008 for his work on the electronic communication of color data for packaging. The Inter-Society Color Council also presented him with the 1999 Nickerson Service Award.

Belonging to many organizations, Dr. Rich is a member of ACA, the Optical Society of America, Inter-Society Color Council, American Association of Physics Teachers, the Society for Imaging Science and Technology, ASTM Committee E12 on Color and Appearance, U.S. National Committee of the CIE (International Commission on Illumination), and Illuminating Engineering Society of North America.

In addition to the prestigious Mattiello Memorial Lecture, the CoatingsTech Conference will include the Roon Award competition papers, Gordon Best Paper competition, and student poster presentations, and will feature a multi-track forum for all professionals in the coatings industry.

Leading the conference will be two informative Technology Short Courses, to be offered on Monday. In addition, tabletop exhibits held during the event will feature displays of the most recent innovations in products and services offered to the industry.